The Challenge: Entice current and new Starbucks Rewards Members to engage with Starbucks during the summer months, when daily routines are non-existent.
The Idea: Starbucks Summer Game
The Solution: Create a digital board game to infuse summer wanderlust to everyday routines and give a reason for Starbucks customers to engage with the brand every day.
Chase Freedom is about using your cash back for all things FUN! The best things in life are still free. The fun things in life are free with cash back.
In collaboration with Saatchi & Saatchi, we worked to bring the #ForTheFun campaign to life.
2,725+% increase in activations of Freedom card
+16% increase in positive sentiment
43% increase in engagement rate
The Landscape: With cord-cutting at an all-time high, Showtime hired their first ad agency to market streaming services directly to consumers.
Chase Freedom® is about using your cash back rewards for all the fun things in life. The Chase Freedom® mobile app is about redeeming those rewards on the spot. Simply redeem, pay, and go.
After 80 years at the top, Jägermeister sales have started to decline. We were challenged to build awareness among Millennials and get them to interact with the brand in the digital space.
Millennials date differently than any generation before them, and yet we still celebrate Valentine's Day the same way.
Empower Millennials to take the BS out of Valentine's Day.
We created the first brutally honest Valentine's Day video generator for an array of modern love life scenarios. Users are able to pick a person, type of relationship, and phrase that describes how they feel. The generator will create a custom video featuring Aziz Ansari for users to share on social media.
Chase Freedom partners quarterly with merchants to provide bonus opportunities to earn 5% cash back for their cardholders. This quarter, Bed Bath & Beyond® was one of the merchants. After pitching and selling the idea to the client, we reached out and worked closely with YouTube star Andrew Huang to pull together a scrumptiously upbeat breakfast video.
In the first 3 days, the video hit 1 million views.
2015 Silver Midas Awards Winner
289,000 women die each year as a result of complications during pregnancy and childbirth. 98% of these deaths are preventable. With prenatal care an average of 3 miles away and emergency care often more than 25 miles away, thousands of expectant mothers die because they simply do not have access to safe transportation.
We see the world through our smartphones. When we can order everything from transportation to food with a tap of a screen, it’s difficult to grasp a lack of basic care that kills nearly 300,000 mothers every year. In order to save these women, we need to make a large problem feel solvable and give people ways to make a tangible difference.
Starting Women's Health Week, Every Mother Counts will join in a partnership with Uber. We will invite Uber riders to “share” their ride with these mothers in need. We will disrupt this notion of on-demand transportation to bring attention to the urgency of these mothers’ situation. Through impactful storytelling (which has proven to be a successful awareness tactic), and shareable artwork, we will prompt riders to challenge friends on social media to “share” their rides as well. By focusing on transportation, we can make this issue digestible -- put people directly in the shoes of these mothers.
Art direction, UX, design
A prototype for JPMorgan Chase outlining how to pay using your mobile device. The app was specifically designed for Android and uses 3 different technologies for payment options, NFC (HCE), Bluetooth Beacon and QR codes.
Chase Slate needed animations to announce their "Know The Score" campaign featuring Farnoosh Torabi. I worked collaboratively with Farnoosh, and Chase to create vector graphics, and design the animations for the 5 videos.