Visual identity, branding, art direction
Founded in 1995, axsysnet™ is a cloud-based information solutions company providing a wide range digital and technology services. While the company had steady business, the brand identity of axsysnet was not following suit with the rest of the company. In addition, axsysnet had very few pieces of branded collateral to pitch new business. Further, the budget to create all of these items was small. President and CEO Derrick Thomas approached me in 2014, to come up with a solution.
The goal going into this brand refresh was to create something that showed the versatile capabilities axsysnet offered, as well as ensuring their identity was strong across all collateral they had. This would help to keep existing business, as well as pitch new potential opportunities. The logo needed a refresh and there was no branded print or digital pieces. There was also no collateral created to pitch new business. I started from the logo design, and made my way from there.
Derek and I are still in the process of redesigning his website, but with the new brand identity pieces created, he is able to go out and pitch new business very easily. With tailored business proposal templates, custom print pieces and a refreshed logo, Derrick has already seen business improve immensely.