Concept, art direction
Chase Freedom partners quarterly with merchants to provide bonus opportunities to earn 5% cash back for their cardholders. This quarter, H&M® was one of the merchants. With summer coming, we thought it was a perfect opportunity to create a video that showed all the looks coming this season. We pitched the idea of the beach bag because it was a fun, unique way of showing the clothes, while also solving Chase's concern of "showing too much skin".
I worked with the Freedom team to come up with the storyboard and pitching the idea to the client. Once approved, the team went to the H&M showroom where I selected the items that would be shown. The video was then shot in stop motion and edited in After Effects.
A big shout out to Josh Flynn, the photographer who helped me out on the shoot.