Concept and art direction
After 80 years at the top, Jägermeister sales have started to decline. We were challenged to build awareness among Millennials and get them to interact with the brand in the digital space.
Millennials date differently than any generation before them, and yet we still celebrate Valentine's Day the same way.
Empower Millennials to take the BS out of Valentine's Day.
We created the first brutally honest Valentine's Day video generator for an array of modern love life scenarios. Users are able to pick a person, type of relationship, and phrase that describes how they feel. The generator will create a custom video featuring Aziz Ansari for users to share on social media.